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ZTE Corporation is a global leader in telecommunications and information technology. Founded in 1985 and listed on both the Hong Kong and Shenzhen Stock Exchanges, the company has been committed to providing innovative technologies and integrated solutions for global operators, government and enterprise, and consumers from over 160 countries across the globe. Serving over 1/4 of the global population, the company is dedicated to enabling connectivity and trust everywhere for a better future.
To enable connectivity and trust everywhere
To connect the world with
continuous innovation for a better future
In the IOE (Internet of Everything) era, the world is changing very quickly. To better echo the characteristics of the new era, we use rounder shapes when designing the letters to make the work more exquisite. This conveys the feeling that ZTE will perfectly design the coolest products for its customers and consumers. We use the light blue color to make the logo youthful and lively. We also changed the previously sharp and orthodox design to emphasize the new characteristics of the Internet era — more harmonious, integrating, flexible and interactive. We also put the concept of "open” in the design — the flowing shape suggests the free flow of information and the continuous expansion of the imagination. This tells viewers that ZTE is a brand that breaks conventions and integrates different industries and cultures in its blood. It opens up endless possibilities for this era and enables its customers and consumers to touch real freedom.
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