Driving Value with AIREngine: Henan Mobile and ZTE Define a New Operational Model

As user expectations for telecommunications services evolve from basic availability to perceptible premium quality, operators must shift from data-based to experience-driven operations. Dedicated to refined customer operations, China Mobile has built a framework characterized by service visibility and differentiated experiences through exclusive service guarantees and benefits, strengthening user loyalty and expanding revenue potential.

In line with China Mobile Group’s strategy, Henan Mobile, in close collaboration with ZTE, leverages AIREngine, an intelligent computing engine, to build a proactive network assurance mechanism and multi-dimensional integrated service system. Through real-time service experience evaluation, it proactively mitigates quality risks in high-density environments and ensures a stable, seamless user experience for high-frequency scenarios such as video streaming and gaming. Meanwhile, by integrating tailored benefits and differentiated services, Henan Mobile is establishing a regional benchmark for premium user experience.

AIREngine-Enabled 5G-A Campus Add-on Plan Delivers Outstanding Assurance  

Henan Mobile has pioneered the rollout of various 5G-A add-on plans, including office, airport/high-speed rail, network, campus, live streaming, and gaming add-on plans. These plans accurately address the diverse network needs of different users, enabling them to easily enjoy the high efficiency and seamless experience of 5G connectivity. Among them, the 5G-A campus add-on plan, specifically designed for students, aligns with their stable base and strong peer influence. Crucially, it precisely meets their core demands for highly efficient course registration, low-latency gaming, and seamless video streaming. Thus, it serves as a benchmark case for validating 5G-A's scenario-specific service capabilities.

The successful implementation of this service—which precisely matches differentiated user needs and assures user experience—is underpinned by core technologies. As illustrated in Fig. 1, by leveraging the AIREngine, the RAN can select service-matching functionalities and schedule priority settings based on service requirements (e.g., high data rate, low latency, and jitter) identified through service awareness. Meanwhile, the AIREngine continuously learns and optimizes the underlying algorithms, iterating parameter configurations to enhance service assurance capabilities. When a student subscribes to the 5G-A campus add-on plan, an intelligent protection mechanism is automatically triggered during 5G network congestion, dynamically allocating network resources through a priority scheduling algorithm to ensure continuous high-rate network access, even under heavy traffic conditions.

The AIREngine delivers exclusive experience assurance for 5G-A add-on plan subscribers, showing significant performance gains in test areas:

• Rate enhancement: For video services, the measured downlink rate for subscribers within AIREngine-covered cells increased by 8% compared to non-AIREngine cells; for live streaming services, the uplink rate in AIREngine cells increased by 25%.
• Latency optimization: Latency for real-time services like gaming was reduced by 15%, successfully meeting the defined low-latency benchmark.

Innovative Model Ignites New Momentum for Revenue Growth

Henan Mobile partnered with ZTE to create a “Technology-Business-Ecosystem” triple innovation model. This collaboration not only maximizes the immense potential of the AIREngine in value-driven operations but also creates a replicable and scalable methodology. This case offers compelling validation for the value operation plan in the following three major dimensions:

• Technical feasibility: The AIREngine enables precision service provisioning on the RAN side, supports multi-dimensional assurance measures, and delivers deterministic user experience enhancement with real-time closed-loop self-healing aligned with service experience objectives, creating a new service paradigm where "experience is quantifiable and network performance is assured."
• Business closed-loop: Centered around "low-threshold experience access + scenario-based monetization conversion", it precisely matches user needs with tailored package offerings, achieving a seamless connection from user acquisition to monetization, and paving the way for operators to develop a sustainable profit model.
• User recognition: Leveraging a refined user segmentation strategy, this innovative service has been scaled successfully. Monthly subscribing users have exceeded 2,000, with revenue surpassing RMB 25,000, establishing it as a key growth driver for Henan Mobile's 5G value-added experience services. Through the operational logic of "low-cost experience to high-value conversion," it effectively activates the payment willingness of high-potential users, laying the foundation for the subsequent launch of higher-tier service plans.

Looking ahead, Henan Mobile and ZTE will continue to intensify their collaboration, using technology as the spear, commercial strategy as the shield, and the ecosystem as the foundation to deliver superior service experiences to users.