ZTE champions AI+gaming innovations across its Full-Scenario Intelligent Ecosystem at MWC Shanghai 2025

• ZTE highlights an ecosystem of next-generation devices that blend seamless connectivity, AI features and immersive ACG culture, all designed for today's digital-first generation
• ZTE displays the nubia Neo 3 series, a lineup of stylish gaming smartphones built around the "Born to Win" spirit
• ZTE showcases a full lineup of AI-powered terminals covering smartphones, tablets, laptops, PCs and mobile Internet devices, demonstrating its leadership in AI-centered innovations connecting person, vehicle and home scenarios

Shanghai, China, 19 June 2025 - ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, today has showcased its latest Full-Scenario Intelligent Ecosystem, empowered by multi-modal interactions centered on AI voices, at MWC Shanghai 2025.

At the center of the display is nubia Neo 3 series, a lineup of stylish gaming smartphones built around the "Born to Win" spirit, highlighting an ecosystem of next-generation devices that blend seamless connectivity, AI features and immersive ACG culture, all designed for today's digital-first generation. The ZTE Devices booth has transformed into a vibrant mini gaming arena: cosplayers embodied popular Free Fire characters and its own AI Virtual Companion Demi, and mobile-game tournaments played on stage. A specially curated photo zone combines hand-painted backdrops with life-size character standees, so every snapshot captures the perfect mix of gaming thrills and anime flair. These youth-focused activities underscore ZTE's genuine grasp of gaming culture and amplifie the "Born to Win" spirit, making the technology both fun and culturally relevant.

ZTE Devices booth transformed into a vibrant mini gaming arena

"Today's exhibition represents a bold departure from traditional showcases. On one front, we are strengthening our ecosystem with breakthroughs in core AI technologies, what we call our 'hard tech'," stated Ni Fei, SVP of ZTE and President of ZTE Mobile Devices. "At the same time, we're harnessing 'soft power' to connect with culture, infusing our brand with fresh energy and broadening our appeal in consumer markets. By uniting cutting-edge technology and vibrant cultural experiences, we're engaging the next generation on their terms—revealing the exciting possibilities of what tech can truly offer."

Console-like Mobile Gaming Experience Meets AI: nubia Neo 3 Series Delivers "Born to Win" Performance

nubia Neo 3 series brings a console-like mobile-gaming experience to everyone through its unique dual gaming shoulder triggers and hardware-software optimization. Each model features a high-refresh 120Hz display, large battery with Bypass Charging for heat-free power delivery, Z-axis linear motors for precise touch feedback and an enhanced multi-layer cooling system for stability.

nubia Neo 3 series delivers "Born to Win" performance

As the only smartphone in its segment equipped with dual gaming shoulder triggers, the nubia Neo 3 series provides high sampling rates and rapid response times, enabling players to achieve more precise control of FPS and MOBA games. Users can fully customize trigger functions to suit their preferred playstyles, for example, mapping the left and right shoulder buttons to aiming and shooting actions for faster, more intuitive response. Compared to traditional touchscreen controls, the shoulder triggers significantly reduce finger interference, offering a clearer view and a competitive edge in survival battles. AI Features like the NeoTurbo AI engine and AI Game Space 3.0 further enhance performance through real-time scene recognition and behavioral learning. The AI Virtual Companion Demi provides smart gaming assistance with features like Demi Care, Demi Live, and Demi Alarm for enhanced focus and scheduling.

The AI Virtual Companion Demi provides smart gaming assistance

nubia Neo 3 series is named Official Co-Branded Gaming Smartphone for Free Fire, bringing together its "Born to Win" and Free Fire's "BOOYAH" spirit to provide an accessible esports-grade gaming experience for everyone. nubia Neo 3 series Free Fire Co-Branded Edition integrates Free Fire's most iconic characters, offering comprehensive UI customization including themed wallpapers, icons, ringtones, and in-game audio effects. Starting in May 2025, ZTE has rolled out the nubia Neo 3 series Free Fire Co-Branded Edition in Southeast Asia, Latin America, the Middle East, Europe, and other global markets. 

nubia Neo 3 series Free Fire Co-Branded Edition integrates Free Fire's most iconic characters

Diversified AI Terminal Devices within its Full-Scenario Intelligent Ecosystem

Beyond gaming, ZTE has showcased a full lineup of AI-powered terminals covering smartphones, tablets, laptops, PCs and mobile Internet devices. These included nubia Z70S Ultra, a true full-screen smartphone with under-display camera technology and a fifth-generation Neo Master native 35mm custom optical system; nubia Flip 2, the foldable smartphone with a more durable hinge, a larger 3-inch external display, improved imaging capabilities and advanced AI features; and nubia Pad Pro, its first consumer-grade tablet to meet increasingly complex needs across work, study and entertainment. Each product is infused with intelligent features designed to simplify daily life and enhance user experiences in photography, gaming, productivity, creation and social interaction.

nubia Z70S Ultra, a true full-screen smartphone featuring industry-leading photography capabilities

Additionally, ZTE has showcased its world No. 1 FWA & MBB solutions powered by AI, 5G-Advanced and Wi-Fi 7, demonstrating global leadership with the top market share for four consecutive years, according to the latest TSR report. ZTE has also been recognized as the overall leader, top innovator and top implementer in the 5G Fixed Wireless Access (FWA) CPE Vendor Competitive Assessment report released by ABI Research, a leading market analysis organization.

ZTE showcased world No. 1 FWA & MBB solutions powered by AI, 5G-Advanced and Wi-Fi 7

ZTE's expansive portfolio includes integrated products and solutions serving person, vehicle and home scenarios for both individual consumers and industrial customers. The company also presents ZTE G5 Ultra, the world's first AI-powered 5G-Advanced flagship FWA delivering peak speeds up to 19 Gbps, ZTE G5 Max Wi-Fi, the world's first 30 dBi Wi-Fi 7 mmWave FWA, supporting both Sub-6 GHz and mmWave carrier aggregation with speeds up to 10 Gbps; and ZTE U60 Pro, the world's fastest Wi-Fi 7 5G Mobile Wi-Fi, delivering peak speeds of 3.6 Gbps with a 10,000 mAh battery for 16 hours of continuous use, powered by the industry's first AI FWA solution and its innovative AI-driven GIS product philosophy. All three products are equipped with the Qualcomm Dragonwing™ FWA Gen 3 platform featuring the Snapdragon® X75 5G Modem-RF System, enabling breakthroughs in 5G performance, energy efficiency, spectrum flexibility and improved connectivity.

Driven by rapid advances in digitalization and intelligence, AI has emerged as the driving force behind societal progress and industry transformation. Moving forward, ZTE will continue to push the boundaries of AI innovation, expanding and enriching its Full-Scenario Intelligent Ecosystem connecting person, vehicle and home scenarios, aiming to make every consumer accessible to the efficiency, the emotional resonance and functional values of AI.