ZTE Advances "AI and Gaming" Strategy at MWC Shanghai 2026 with nubia Neo 5 Series Leading the Way

• ZTE displayed four new models including nubia Neo 5 GT Special Edition featuring the industry-pioneering "liquid + air" dual active cooling system, nubia Neo 5 Max as the new 7.5-inch "PadPhone" category creator, nubia Neo 5 GT MVP Edition and nubia Neo 5 Max MVP Edition
• ZTE highlighted AI-Native Phone Pioneer nubia M153 with Doubao AI Assistant, AI pet iMoochi, nubia Z80 Ultra, and ZTE TOPFLOW live-streaming device as part of its broader Full-Scenario AI Ecosystem

Shanghai, China, June 25, 2026 - ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, showcased the latest progress in its "AI+Gaming" strategy at MWC Shanghai 2026, with nubia Neo 5 series taking center stage.

The showcase highlighted the introduction of four new models including nubia Neo 5 GT Special Edition featuring "liquid + air" dual active cooling system, nubia Neo 5 GT MVP Edition, nubia Neo 5 Max - a new 7.5-inch large-screen PadPhone, and nubia Neo 5 Max MVP Edition, accompanied by the NeoVerse ecosystem. The exhibition also featured the AI-Native Phone Pioneer nubia M153 with Doubao AI Assistant, AI pet iMoochi, nubia Z80 Ultra, and ZTE TOPFLOW live-streaming device as part of its broader Full-Scenario AI Ecosystem.

nubia Neo 5 Series Redefines Professional Gaming for the Global Youth

nubia Neo 5 series builds its core competitiveness and promotes the popularization of professional esports experiences through flagship-derived esports DNA and vertical AI capabilities. By bringing flagship-level hardcore features such as active cooling and four-finger control to a broader group of young users, the series creates multiple "best-in-class" gaming devices in their respective segments. In addition to nubia Neo 5 GT and nubia Neo 5 gaming smartphones, which have already been launched and well received in Southeast Asia, Europe, Latin America and more markets, ZTE also displayed four new models at MWC Shanghai 2026 accompanied by the NeoVerse ecosystem including a game controller, earphones, speakers and a cooling fan, bringing young players worldwide a refreshing gaming control experience and immersive audiovisual enjoyment.

Focused on pro-level gaming experiences, nubia Neo 5 GT series delivers champion-level gaming performance with the built-in active cooling fan, the unique flat-back design, dual shoulder triggers for precise four-finger control, flagship-level game tuning and vertical AI empowerment. Building on the standard model, nubia Neo 5 GT Special Edition adds an AquaCore Liquid Cooling System, making it the first and only AI gaming smartphone in its class to adopt a "Liquid + Air" dual active cooling solution, unleashing extreme performance with flagship-level thermal capabilities. nubia Neo 5 GT MVP Edition features a glass back panel with light and shadow, showcasing the competitive spirit of football.

nubia Neo 5 Max is nubia's new PadPhone big-screen category creator. Equipped with a 7.5-inch ultra-large display, it delivers tablet-level visibility and handheld-console-like touch control. Combined with dedicated gaming shoulder triggers, proprietary thermal technology, an ultra-large cooling area and immersive surround sound, it redefines the mobile gaming experience and creates a highly immersive audiovisual journey. nubia Neo 5 Max MVP Edition is crafted with iconic football texture and a skin-friendly soft-touch finish, it boasts vivid, delicate grains and a warm, gentle grip.

ZTE Redefines the New Paradigm of Intelligent Living with its Full-Scenario AI Ecosystem

AI continues to drive profound transformation across the terminal industry, and ZTE is committed to creating a smarter and more convenient new paradigm for intelligent living by accurately understanding user needs and comprehensively covering scenarios such as work, study, entertainment and daily life. ZTE showcased a broader portfolio of AI-native devices and connected ecosystem solutions that extend its "AI + gaming" strategy into everyday intelligent scenarios.

Among the highlights was the nubia M153 with Doubao AI Assistant, a true AI-native phone that brings an "autopilot" experience to AI phones, powered by its OS-level Agent capabilities. It is capable of understanding and executing complex user commands in natural language, enabling cross-application task execution. This marks a paradigm shift from "users operating their phones" to "AI autonomously handling tasks for them". Whether booking a restaurant or comparing prices across platforms, a single voice command is all it takes. The phone then autonomously navigates the necessary apps to handle the entire process, from searching and comparing to booking and mapping the route. Designed to collaboratively refine AI experiences with developers and tech enthusiasts, the nubia M153 with Doubao AI Assistant saw a limited launch in the Chinese market.

Another AI innovation on display was iMoochi, an AI pet designed to offer a warmer and more emotionally engaging companionship experience. It can sense the user's mood through touch and voice, and respond through eye contact, unique "iMoochi language" and expressive movements, bringing a more personalized form of AI interaction to daily life.

nubia Z80 Ultra was also on display, combining AI-enhanced imaging with flagship performance through a fifth-generation native 35 mm custom optical main camera, an AI-assisted photography kit, powerful Snapdragon^® 8 Elite Gen 5 mobile platform, and an industry-exclusive UDC full screen for immersive photography, gaming and entertainment.

To further extend its ecosystem, ZTE also presented 5G FWA & MBB solutions, cloud terminals, among which ZTE TOPFLOW stood out as another highlight of the exhibition to meet the growing demand of the live-streaming economy. Designed for high-quality outdoor live streaming and mobile office scenarios, ZTE TOPFLOW integrates video capture, beauty enhancement and multi-platform streaming into one device. It supports connection to up to 64 devices, featuring a built-in 10,000 mAh battery, and adopts a "liquid + air + graphene" triple cooling system to ensure stable performance during long hours of operation. Whether for professional streamers or beginners, the device enables one-click streaming and simultaneous multi-platform broadcasting, making high-definition live streaming more accessible anytime, anywhere.