ZTE Unveils New Blade Smartphones in Mexico Tailored for Local Consumers

Release Date:2013-11-15  Author:ZTE  Click:154

Blade G Plus and Blade C2 allow Mexico users to watch television on the move as ZTE strengthens localized product development in drive to be a top-3 vendor

15 November 2013, Mexico City, China – ZTE introduced three new smartphones for users in Mexico, including the latest models in the bestselling Blade series, adding localized innovations and upgraded features to deliver a great user experience to Mexican consumers.

The Blade G Plus (4.5 inch screen) and Blade C2 (4 inch screen) smartphones are customized for the Mexico market and offer support for analogue television viewing. ZTE is also introducing Kis II, a new smartphone with a 3.5 inch screen that supports ATV viewing. The hip and trendy design of the three new smartphones will appeal to younger consumers, and will be available nationwide from mid-November through local operators, in addition to a wide sales network throughout the country, in time for the busy Christmas-shopping season.

More than 10 million ZTE’s Blade 880 series smartphones have been sold worldwide, and ZTE is pleased to introduce the newest Blade models in Mexico, the second-biggest overseas market for ZTE mobile devices after the United States. The strong momentum for ZTE’s mobile devices business is continuing, after the company announced marketing partnerships with NBA China and the Houston Rockets basketball franchise in the United States last month.

“The new smartphones will provide excellent user experience to consumers in Mexico, and we plan to introduce more great new smartphones in Mexico to present consumers with a better choice of high-performance products with reasonable prices,” said Mr. Xiong Hui, Senior Vice President of ZTE. “Mexico is one of the largest markets for mobile communications in Latin America, and ZTE has been focused on serving customers in this key market since 2007.”

ZTE aims to be one of the top-3 mobile phone vendors in Mexico within three years, giving the company a strong base to expand its business in other markets in Latin America, Mr. Xiong said.

ZTE plans to introduce the flagship Grand series of smartphones in Mexico in the future, said Mr. Xiong.

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