ZTE receives the award from Fondazione Italia Cina for brand development activities
Milan, 25 November 2010 – ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a leading global provider of telecommunications equipment and network solutions, has received the "Leone D' Oro per la Comunicazione" award from the Fondazione Italia Cina.
Every year, the Fondazione organises the "China Awards" with the aim of recognizing Italian companies that operate in China and Chinese organisations that operate in Italy. During the ceremony, prizes are awarded to organisations that have invested in the Chinese and Italian economy, citizens, businesses and services.
In the last two years, ZTE has increasingly invested and leveraged its communications strategy to increase business in Italy and internationalise the company. Through partnerships with key carriers and collaborations with qualified local and national consultancies, ZTE has invested in PR and media campaigns, developing co-branded equipment with companies such as Poste Mobile for entry level handset models PM1001, PM1002, PM1005, and with H3G for the MD Touch Mini mobile phone.
ZTE has opened the doors of its headquarters in Shenzhen, China to Italian and international press, inviting business and trade editors to visit the core of the company and its research and development center and to discuss the company's expansion strategy with key executives.
ZTE's business is continuously growing in Italy. The company last December organised a press conference with Telecom Italia to announce the creation of a modern optical fibre network infrastructure for the new houses of the C.A.S.E. (complessi antisismici sostenibili e ecocompatibili) project with the aim of contributing to the reconstruction efforts after the Abruzzo earthquake.
"We are extremely satisfied to have been awarded this prize because it rewards the efforts we have made in the last few years," said Fabio Di Marco, ZTE Italy marketing director. "We have invested many resources to develop our brand and acquire more visibility and awareness with both the carriers and the general public and the Leone D' Oro per la Comunicazione 2010 attributed today by the Fondazione Italia Cina testifies our success".