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ZXIN CRBT Color Ring Back Tone

CRBT is a service for a user to customize a ring tone so that the CRBT system plays a piece of sweet music or a greeting for the calling user to replace the ordinary ring back tone. It is a basic service in the communication value-added service realm. CRBT brings rich and colorful service experience to users and lucrative benefits to operators. It is the main force for operators to improve the value of ARPU. Based on years of experience in the field of telecom value-added services, ZTE has launched a new generation of ZXIN CRBT. It not only supports the basic audio/video CRBT, but also provides multiple CRBT promotion functions such as One Key Copy and CRBT Gift, to help the flourishing of telecommunications services.

Major Functions:

CRBT: The ring tone of the called CRBT is set by the called user himself. When other user calls the called user, the other user can listen to the ring tone.

Reverse CRBT: The ring tone of the calling CRBT is set by the calling user himself, and the calling user can listen to the CRBT when calling others.

Corporation CRBT: It is a customized ringtone for group customers and the customized ring tone is used as the default ring tone for group users within a specified time according to the requirements of group customers. It can help operators expand the enterprise market and realize the new B2B2C business model.
CRBT Purchase: ZXIN CRBT provides some CRBT promotion functions such as One Key Copy, CRBT Gift and Hang-up SMS to promote the purchase activities of CRBT users. It supports multiple CRBT subscription channels such as SMS, IVR and CRM to facilitate user purchasing and improve operator's ARPU.
Product Advantages:
Advanced Architecture: One system for multiple networks; Separation of CSP from CMP; Deployment of media resources at the edge
Rich Services: Traditional CRBT services; Innovative CRBT services
Simplified O&M: NFV

Customer Benefits:

Fast Provisioning: Supporting NFV to realize on-demand elastic scaling and rapid system deployment, to help the cloud-based transformation of operator's services

Cost Reduction: Supporting mainstream network protocols such as BICC and SIP so that one system supports multiple networks; Supporting the deployment of the media resources at the edge for saving the network bandwidth

Revenue Boosting: Rich CRBT services based on audio and video, which help operators deepen the individual and enterprise markets in the audio/video service realm and expand new business models
On-Demand Deployment: Supporting the separation of Call Service Point (CSP) from Content Management Point (CMP) for centralized management of CRBT services

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