ZTE unveils Cloud-based Converged Video Platform at MWC24

• Cloud-native architecture enables flexible scenarios
• The AI-powered marketing drives revenue growth for operators

Barcelona, Spain, 29 February 2024 - ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of information and communication technology solutions, unveiled its cloud-based converged video platform at MWC Barcelona 2024. This platform features comprehensive scenario service support and AI-powered value-added expansion capabilities,  garnering significant attention at the event.

Cloud-native architecture enables flexible scenarios.

With the cloud-native architecture, the video system enables operators to flexibly introduce services across various scenarios in markets for individuals, households, enterprises and new business.

Noteworthy achievements include the adept management of heightened traffic during China's Singles Day shopping festival, the video system effectively handled the high traffic and supported the Ultra High Definition(UHD) live streams of millions of influencers. Similarly, at the test event for the Winter Olympic Games 2022, the system enabled several multi-dimensional live broadcasts in one week. In the aftermath of the global pandemic, the video middle platform enabled operators to use teleconference service with high frequency. The Joint Innovation Center, a collaborative endeavor between ZTE and operators, serves as a hub for pioneering metaverse service innovations.

The success of these endeavors is intricately tied to the all-round guarantee of the cloud-based converged video system. Drawing strength from microservice and containerization, the cloud-native architecture, bolstered by multi-center deployment, facilitates the automatic scaling of resources, delivering a harmonious blend of efficiency and security. Remarkably, it may help operators in cost reduction while simultaneously fostering revenue growth. On the one hand, the temporal efficiency of service system expansion and launch experiences a staggering 92% reduction, from 2 months to 5 days. On the other hand, the conversion rate of user subscriptions witnesses a noteworthy twofold increase, surging from 2% to a robust 4%.

The AI-powered marketing drives revenue growth for operators.

Harnessing the power of AI and smart marketing as the driving force, video monetization can be achieved through three typical ways.

First, Content Monetization. Developing a multi-dimensional intelligent profiling system based on a Large Language Model (LLM) enhances recommendation accuracy for users, consequently fostering increased consumption.

Second, E–commerce Monetization. Leverage Retrieval Augmented Generation (RAG) to consolidate retrieval results from multiple sources, optimizing the presentation of goods and amplifying the conversion rate.

Third, Advertising Monetization. Generating personalized advertisements tailored to diverse scenarios using Artificial Intelligence Generated Content (AIGC), while strategically optimizing advertising exposure time and location to amplify advertising monetization capabilities.

Operators have experienced tangible benefits from AI marketing. For instance, due to the precise recommendation of premium content, Operator A witnessed a remarkable 132.3% growth in video service revenue within one year. Similarly, through refined advertising strategies, Operator B's video Average Revenue Per User (ARPU) increased by 9.5% in the span of a year.

With the advent of the intelligent "cloud life," new video business models are emerging. ZTE is eager to collaborate with operators and other industry partners in seizing the opportunity and capitalize on AI to initiate a fresh wave of industrial transformation within video scenarios and business models, exploring the challenges and opportunities in the intelligent era.

ABOUT ZTE:

ZTE helps to connect the world with continuous innovation for a better future. The company provides innovative technologies and integrated solutions, its portfolio spans all series of wireless, wireline, devices and professional telecommunications services. Serving over a quarter of the global population, ZTE is dedicated to creating a digital and intelligent ecosystem, and enabling connectivity and trust everywhere. ZTE is listed on both the Hong Kong and Shenzhen Stock Exchanges. www.zte.com.cn/global

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