From Traffic Volume to Experience Value, ZTE AIR RAN & AIR CORE Redefine the Paradigm of Network Monetization

• Differentiated user experience for data volume to business value transformation
• Reinventing ARPU growth: precise profiling activating premium value, flexible subscription igniting experience consumption

Barcelona, Spain, March 9, 2026 - ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, is gaining significant industry traction with its advanced hierarchical and tiered experience practices powered by AIR RAN and AIR CORE. By enabling operators to pivot from "traffic-centric" to "experience-centric" operations, this solution effectively addresses key network challenges and unlocks new avenues for network monetization. This milestone marks the definitive entry into a new commercial era of "Experience as a Service".

Breaking Deadlocks Redefining the ARPU Growth Logic

Traditional operators' revenue model relies on "User numbers × ARPU (Average Revenue Per User)". With the demographic dividend peaking, simply relying on user scale growth is no longer sustainable. Data shows that less than 20% of high-value users in mobile networks contribute more than 80% of the revenue.

AIR RAN enhances the stickiness of high-value users, taps into the payment willingness of potential users and leverages differentiated add-on packages to transform network capabilities into sellable experience products, achieving a leap from "connectivity" to "services".

Precise Profiling Activating Quality-Led Premium Value

AI-driven user profiling enables the identification of high-value loyal customers and experience-driven premium users. AIR RAN provides these key customers with differentiated guarantees, such as anytime-anywhere speed differentiation and matched differentiated benefits, ensuring key users consistently enjoy "first-class" speed, allowing a direct perception leap in service experience, helping customer achieve a 1.5% growth in VIP/VVIP users within three months.

On-Demand Subscription Igniting Experience-Driven Consumption

To fully unlock user's potential at specific moments, AIR RAN introduced "short-term & on-demand" experience boost packages targeting key scenarios and services. On top of this, Telco Service Agent reconstructs package subscription process, enabling users to access personalized services instantly through natural language interactions, while flexibly orchestrating network capabilities across CORE and RAN to ensure perfect alignment between service experience and network resources.

Li Xiaotong, Vice President of ZTE, stated: "The experience-centric operations powered by AIR RAN and AIR CORE addresses current revenue anxiety, translating abstract network metrics into perceptible and differentiated service. ZTE empowers operators to thrive in the experience economy with a truly bespoke experience for every user. As AI Agent evolve, experience Agent will further catalyze the reshaping of business models, opening a new chapter of 'Network as a Service' and serving as a powerful engine to drive the telecom industry's growth."