22 May 2012, Dublin, Ireland – ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment and network solutions, has announced the launch of its ZSmart iCS (intelligent charging system) as a component of its ZSmart BSS/OSS Suite. The ZSmart iCS converges billing systems and customer care platforms to provide a unified management platform with comprehensive analysis tools to enable operators to greatly improve the customer experience, increase enterprise revenues and reduce total cost of ownership and time to market.
With the rapid development of the internet and mobile communications, over-the-top (OTT) services are increasingly diversified and consumers are becoming further removed from the network operator. To maintain a consistent and effective cross-channel service experience, regardless of the service being used, operators must ensure that they are delivering a high level of customer service.
As well as providing cross-platform management of billing and customer care services, ZTE ZSmart iCS uses the latest data mining techniques to help operators more effectively manage their operations by identifying service growth opportunities, maximising the return on marketing investments, and determining where and how customer services can be improved.
The ZSmart iCS systems helps operators to unify their marketing, sales, service and billing capabilities across multiple platforms, and to implement improvements across all relevant channels and departments, avoiding the creation of information silos.
“Start anywhere, end anywhere is the whole interaction process,” said ZTE Vice President, Zhou Yong. “As a telecom customer, you can start on a Social Networking site where you see an Ad for a mobile phone. This ad was targeted to you based on your shopping behavior & profile via Analysis. You decide to click on a link that takes you to a retailer website, where you complete your shopping and check out. You decide later to access your order via your Mobile device leveraging Mobile store application. You modify the pickup location to be in-store. You head over to the store the next day and the checkout clerk is able to access your order via the POS system and even provides you with a recommendation for speakers to go with your Mobile phone”.
With over 70 international operators currently deploying ZTE’s ZSmart OSS/BSS solutions ZTE is one of the leading product providers in the OSS/BSS market. Customers include France Telecom, Telenor, Vodafone, Etislat Telecom and Telcel.