15 May 2012, Shenzhen, China – ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), will be partnering with the GSMA on the Smarter App Challenge, which aims to select the most efficient mobile phone application worldwide. Entries for the competition can come from IT companies, universities or the general population. The winner will be announced at the GSMA Mobile Asia Expo in Shanghai, June 20-22 this year.
This follows ZTE’s collaboration with the GSMA at the Mobile World Congress 2012, where ZTE provided Light Tab 2s to mPowered Brands VIPs. The grand prize winner of the GSMA Smarter App Challenge will be awarded USD $10K and a trip to Mobile Asia Expo 2012 for the prize presentation. Additionally, developers have the chance to win a ZTE Light Tab 2 simply by downloading the Challenge Brief and Assets.
ZTE has a strong focus on innovative application development. In 2012, ZTE will optimize its mobile applications platform and enhance cooperation with industry partners, in an aim to better serve customers.
Criteria for entry to the Smarter App Challenge includes developing a ‘smarter app’ – one which best protects the user’s battery life, uses the radio network in the most efficient way, is always connected and provides a positive user experience.
“The widespread adoption of smartphones and the explosion in mobile applications has forever changed the way that users communicate, access and share information, and through the Smarter App Challenge, we’re focused on working with developers to create applications that are optimized for mobile networks, improving the efficiency of applications and networks and offering a better experience for users,” said Ian Smith, E-Sim Project Manager, GSMA. “We’re very pleased to have ZTE on board as a partner for our very first Smarter App Challenge.”
The competition is being promoted through Facebook and Twitter. For more information on the Smarter App Challenge, please visit www.mobileappchallenge.com/smarterapp.
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