The growing strength of the name of ZTE Corporation, China´s largest network solution provider, has been recognized in a report released by the organizations of World Brand Lab(WBL) and World Economic Forum(WEF).
ZTE, which also has an increasing international market share and has a value of 19.823 billion yuan, was ranked No 26 in a list of China´s most valuable top 500 brands in the report
During the brand evaluation, the "Economic Use Method" was involved, learning about enterprises´ profits through the compound analysis of data such as sales volumes and net profits. WBL used its unique and advanced Brand Value-Added(BVA) tools to calculate the contribution brands made to the incomes, secondly, to forecast enterprises´ profit trend and the percentage brand contribution occupied in future incomes, and finally, to calculate the brand value after analyzing the venture of the market and industry competition.
"We are delighted to have reached this position in the ranking," said Shi Lirong, SVP, ZTE.
"For a company which did not exist 20 years ago to appear in such a position is a great achievement and one which we hope to improved upon as we continue to supply both the Chinese and international markets with leading edge technology".
Headquartered in Shenzhen, ZTE Corporation is China´s largest listed telecommunications equipment provider, specializing in offering customized network solutions for telecom carriers worldwide. The company develops and manufactures telecommunications equipment for fixed, mobile, data and optical networks, intelligent networks and next generation networks as well as mobile phones.
Since the foundation in 1985, ZTE´s practice of developing equipment independently has become more and more advantageous, and it has expanded rapidly in both domestic and international markets. Up to now, ZTE´s products have successfully been commercially deployed in more than 50 countries and regions throughout the world. In September 2003, ZTE´s CDMA handset won the title of "Famous Chinese Brand". In November 2003, ZTE invited the world famous artist Li Jet to be the image representative of ZTE handsets, a new milestone of ZTE´s handset brand building.
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