ZTE Mobile Devices Sponsors Copa del Rey, Extending Spanish Football League Cooperation
Release Date：2016-05-10 Author：ZTE Click：388
10 May 2016, Madrid – Yesterday ZTE Mobile Devices announced sponsorship of the Copa del Rey’s May 22 final match of the Copa del Rey, with “King’s Cup” as its English translation. In this ultimate championship for Spanish football teams, FC Barcelona will face off against Sevilla FC, whom ZTE has sponsored this season. In Copa del Rey sponsorship details, the ZTE logo will appear on Sevilla FC team’s official uniforms, on the front of players’ shorts. The company announced the sponsorship via a press conference with FC Sevilla’s club president Jose Castro.
“Much like the mobile device industry, football’s devoted culture overflows with spirited competition and loyal fans, making ZTE Mobile Devices an ideal Copa del Rey sponsor,” said Jacky Zhang, CEO of EMEA and APAC, ZTE Mobile Devices. “We wish both Sevilla FC and FC Barcelona a thrilling match driven by inspiring levels of teamwork, skills and sportsmanship.”
This latest sports marketing initiative follows ZTE’s sponsorship of Sevilla Football Club announced in February, to serve as the club’s “Official Technology Partner.” This sponsorship seals the deal for ZTE to be the Official Smartphone of the team. ZTE’s smartphone sales in Spain increasing 57 percent from December 2015 to March 2016. Additionally, ZTE Mobile Devices is the in middle of a 30-city consumer experience tour across Europe, including 16 cities in Spain, and will make a stop at the Copa del Rey in Madrid.