29 June 2017, Shanghai – ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet, hosted the Big Video Global Summit 2017 as growing demand for video services spur new innovations and network transformation.
With the focus on network and operation transformation, delegates from ZTE and partners including China Mobile, China Telecom, China Unicom, BelTelecom, Irdeto, and GSMA discussed new opportunities and innovations in video technologies, services and business models.
With rapid development of mobile and fixed broadband, video service has become a basic service of telecom operators. As more innovative video-related services have emerged, such as mobile video and webcast, and are changing the layout and operation model of traditional video services, and influencing the construction and development of basic information networks, network and operation refactoring is therefore the focal point for all operators.
Zhu Jinyun, Senior Vice President of ZTE Corporation, and Weijun Lee, a senior expert from ZTE’s CTO Group, presented the company’s strategies and insights on network and operation transformation that support Big Video services. With the transition to next-generation networks, ZTE is focused on solutions that optimize gateways to video services, fixed-mobile convergence and network traffic management.
RCS (Rich communication services) is emerging as a key technology for video service gateways, supporting new communication and social networking services to provide platform-based and media-based video services. Content distribution network (CDN) solutions are increasingly embracing network virtualisation and cloudifdication. The final objective is to completely open operators’ video and network capabilities to Internet services. ZTE launched its Premium Video Platform, which upgrades video capabilities and technologies to support more open and intelligent operations. Based on Big Data technology, Premium Video Platform can rapidly improve operators’ abilities to support new services and enable continuous growth of video traffic and content payment.
With the growth of video service user base, the business value of the Big Video draws more attention. Big Video not only brings profits by providing services, but also brings capability of traffic monetisation. Operators are eager to figure out how to improve user service experience through big data and artificial intelligence (AI) and monetise massive content promptly. Meanwhile, as new video services emerge such as 4K, VR, webcast, and short video, users have more requirements for video experience, which are ultra fast, simple, smart and stable, the network has been transforming driven by Big Video, how to meet the requirements for future network SDN / NFV architecture, flexibly schedule resources across the whole network, and provide customers with faster and more stable network experience are top priorities for network development in the future.