Massive videos and TV series played on multiple terminals create a new way of life. According to industry estimates, video services will consume more than 95 percent of data traffic on operator networks in 2020.
On the global market, major operators are working extremely hard to provide various video services to customers. In the future, big video will shape up to be operators’ major service, which will create huge value and benefits.
Jiangsu Telecom took the lead in exploring the IPTV field in 2005. It cooperated with Shanghai Media Group and Jiangsu TV Station, established an official IPTV office, and allocated large-scale IPTV accounts in 2008. By the end of 2014, with more than 5.5 million IPTV subscribers, Jiangsu Telecom ranked No.1 in the China Telecom Group, and its IPTV office has developed as the largest commercial IPTV office in the world.
On the commercial platform, Jiangsu Telecom has provided abundant value-added services, including intelligent search, TV message system (TVMS), smart community, Good Morning Jiangsu, and early childhood education. On the innovation platform, it has launched more than ten value-added services, such as big-data-based deep analysis, multi-screen interaction, social TV, personalized EPG, somatic games, Android app stores, and multi-screen photo album. They will be gradually migrated to the commercial platform.
In 2015, the commercialization of converged CDN made Jiangsu Telecom the first operator to broadcast live 4K IPTV sports events. In addition, it made its worldwide debut of the mobile TV service. Jiangsu Telecom’s innovative initiatives in the video service field have piled up profits.
Telkom: Indonesia’s First Commercial IPTV Office with More Than One Million Active Users
With 9 million fixed network subscribers and 3 million broadband subscribers, Telkom is the largest full-service operator in Indonesia.
In 2010, Telkom started deploying TV services. At the initial stage, it planned to provide services for 30 thousand IPTV subscribers and 9 thousand OTT subscribers by using ZTE’s IPTV/OTT architecture. In January 2015, Telkom made the IndiHome plan, and ZTE customized an IPTV/OTT end-to-end solution with a capacity of 3 million subscribers.
At MWC 2015, Telkom and ZTE jointly announced that they would establish a united IPTV/OTT innovation center in Indonesia. In June 2015, Telkom tried 4K services and signed the first 1-million-STB contract with ZTE. Currently, Telkom’s IPTV/OTT subscribers are increasing 80 thousand per month, leaving its rivals far behind.
Maxcom introduced Microsoft IPTV in 2009. However, its expensive TCO and outdated services led to a very high churn rate.
Maxcom adopted ZTE OTT system at the end of 2014 and launched the OTT TV services three months later, receiving favorable comments from the market. Therefore, Maxcom resolutely migrate the Microsoft MR IPTV subscribers to ZTE OTT platform due to its excellent functions. In the following 20 days, ZTE successfully deployed and tested the converged TV system, which was put into commercial operation in October 2015.
Good user experience of video services has increased broadband user stickiness. Moreover, diversified contents and multi-screen interaction boost the consumption of video services. Maxcom consequently made a significant breakthrough in profits.
With more than 200 million subscribers in total, MTN is the largest multinational mobile operator in the Middle East and Africa.
At the end of 2014, MTN invited global equipment providers to participate in converged CDN short-list competitive bidding. In the CDN PoC test, ZTE outperformed all its rivals for advanced converged CDN technologies and differentiated content distribution capability.
By introducing converged CDN technologies, MTN achieved fast video distribution, webpage acceleration and file acceleration. Morever, optimal operation based on big data, hit movies recommendation and high-accuracy content enable MTN to get close to users.