Big Video Best View

Release Date:2016-05-18  Author:By Zuo Luo  Click:

With the development of fixed-line broadband and mobile internet, there are increasing demands for video service. It has been a tendency for people to watch 4K or HD videos through TV or mobile phones. The number of PayTV subscribers is expected to exceed one billion by 2017, including an increase between 80 million to 180 million of IPTV users. Moreover, More than USD 80 billion will be invested in the video industry, among which over USD 15 billion will be spent on TV distribution business by telecom operators.
Video will become the main basic telecom service after voice, SMS and data, because of its huge investment potentials and profitability. However, rapid traffic growth will bring a big challenge to an operator’s network. Mobile video traffic will grow by 24 fold in the coming six years and fixed-line video traffic will increase by three to seven fold.


The Essence of Big Video

Big video has four crucial characteristics: big content, big network, big data, and big ecosystem. Big video supports diverse formats such as HD and 4K UHD, and diverse channels such as IPTV, OTT video, and mobile video. It also supports fixed-line and mobile networks, ranging from access, bearer and CDN networks. Big data technologies are adopted to analyze mass data from video networks, services and user behavior to support end-to-end video maintenance and marketing. Big video is also a win-win ecosystem based on an open platform, aiming to enhance profitability.


The Strategy to Cope with Big Video Challenges

ZTE has a profound understanding of the essence of big video. To offer the best 4K video experience at home and the best HD video experience through mobile phones, ZTE proposes that operators focus on four areas: user experience, network architecture, innovative business, and ecosystem construction.


Best 4K and HD Video Experience

●   Build ultra broadband, low latency FBB/MBB network. Access network products adopting FTTH/ technology support several megabits per second or even gigabits per second at home, and 400G BRAS & 1T CR platform supports ultra broadband metro network. 4G/Pre5G wireless products can greatly enhance the bandwidth of mobile base stations. The core network supports various video optimization solutions including TCP optimization.
●   Build FMC, layered deployment, flexible scheduling CDN network.
      Integrated CDN provides IPTV/OTT video services in both the wired and mobile networks. It can meet user requirements of multi-screen interaction and provide users with a consistent video experience via TV or mobile phone screens.
     CDN supports layered deployment. It can be deployed down to the OLT/RAN side, as the increasingly huge amount of 4K video may cause congestion at the metro network. CDN nodes in the fixed-line network can be deployed to the OLT side. In the mobile network, the deployment of CDN to the RAN side greatly reduces transmission delay and enhances user mobile video experience.
     CDN can control its resources flexibly through vDV rebuilt in SDN/NFV. All CDN nodes make up a big resource pool by vDC interconnection. The CDN resource pool can improve system efficiency remarkably and reduce CDN system download traffic. With the help of SDN/NFV, CDN can distribute network resources for SLA and provide better user experience.
●    Provide UHD and integrated smart home solution.
      A 4K STB supports 4K@60P video, HDMI2.0, and standard 4K experience. An integrated home-GW (xPON+STB) can simplify home network and device operation, reduce device cost, and improve service experience.


Smart Big Video Maintenance and Analysis

●   Video quality of experience (V-QoE). Based on the measurement of end-to-end video service, ZTE has established a video QoE evaluation system that focuses on customer video experience. The system has a uniform standard to evaluate video experience on different networks and screens.
●   Smart video maintenance. By deploying a series of video probes, the big video system can collect network KPI data, and also data from STB, CDN, and video service platform. Using big data technology, the system can evaluate video QoE, monitor customer video experience, locate fault, and give advice on network planning and optimization.
●   Smart video analysis. Based on a big data platform, the big video system can look into customer behaviors and build customer portraits for video content recommendation, precision advertising and data monetization.


Diverse and Innovative Big Video businesses for More Profitability
●   Diverse commercial advertisement business. ZTE can help operators construct smart advertising platform to implement multiple advertising patterns such as boot advertising, VOD advertising, channel advertising, and wide angle advertising. Ultra-sound advertising based on multi-screen interaction of cell phone and television can also be provided.
●   Visual communication. Based on the IMS+RCS visual communication solution, ZTE enables visual communication between the cell phone and television and also between televisions. The visual communication has better quality and is more effective than OTT visual communication.
●   Fixed and mobile convergence. ZTE will expand IPTV business on mobile devices and ensure the same video experience on both a cell phone and a television set. ZTE will also enable multi-screen interaction and flexible operation on the cell phone to develop more creative businesses.


Win-Win Big Video Ecosystem for Better Business Development

ZTE will consolidate individual part of the big video industry chain involving terminal chips, video encoding and decoding equipment, internet equipment, and content provision. A big video ecosystem needs to be created for mutual benefit between ZTE and operators. ZTE is willing to work with operators and cooperative partners to build a promising future for big video.