ZTE showcases AI-powered innovations at GITEX Global 2025, driving digital transformation in MENA

Release Time:2025-10-14
  • ZTE reinforces its strategic focus on the digital-native generation, demonstrating a deep understanding of their lifestyles through products that seamlessly integrate cutting-edge technology with gaming, design, and personalized AI interaction
  • ZTE displays a diverse range of AI-driven products, from the youth-focused gaming smartphone nubia Neo 3 series and the ultra-slim nubia Air to the emotional companion AI Pet Mochi and next-generation 5G-A & Wi-Fi 7 FWA & MBB solutions

 

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Dubai, UAE, October 14, 2025 - ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, showcased a comprehensive portfolio of AI-powered innovations designed to redefine intelligent lifestyles for today’s digital-first generation and accelerate digital transformation in the Middle East and North Africa (MENA) region at GITEX Global 2025, one of the world’s most established and iconic technology exhibitions. ZTE is further advancing its Full-Scenario AI Ecosystem integrating a diverse portfolio ranging from smartphones, tablets, laptops, PCs FWA & MBB devices and wearables, like the youth-focused gaming smartphone - nubia Neo 3 series and the ultra-slim nubia Air, to the emotional companion - AI Pet Mochi and cutting-edge 5G-A & Wi-Fi 7 FWA & MBB solutions.

 

AI-powered smartphones engineered for diverse lifestyles of the youth

ZTE is accelerating its consumer-facing transformation by centering its strategy on the lifestyles of today's digital-first youth, with a primary focus on the gaming sector. This commitment is spearheaded by the gaming smartphone - nubia Neo 3 series, which brings a professional, console-like mobile gaming experience to everyone. nubia Neo 3 series is distinguished by its unique Dual Gaming Shoulder Triggers, a feature that provides unparalleled control in competitive FPS and MOBA games by allowing users to customize actions like aiming and shooting for faster, more intuitive responses. This design significantly reduces on-screen finger interference, offering a clearer view and a distinct competitive advantage.

 

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The gaming experience is further amplified by a suite of hardware and AI-driven software optimizations. A high-refresh 120Hz display ensures fluid visuals, while a large battery with Bypass Charging allows for direct power delivery, preventing overheating during intense sessions. Z-axis linear motors provide precise haptic feedback, and an enhanced multi-layer cooling system maintains peak performance. The NeoTurbo AI engine and AI Game Space 3.0 deliver real-time scene recognition and behavioral learning to optimize system resources. The AI Virtual Companion, Demi, offers intelligent assistance with features like Demi Care and Demi Alarm, helping gamers maintain focus and manage their schedules.

 

While gaming is a core pillar, ZTE's dedication to diverse youth lifestyles is perfectly embodied by the nubia Air. This revolutionary device has resolved the long-standing industry compromise between ultra-slim design and durability. It integrates a massive battery, a stunning 6.78-inch 1.5K AMOLED display with a peak brightness of 4,500 nits, and top-level dust and waterproofing (IP69K, IP69 & IP68) into an ultra-slim body. nubia Air eliminates the anxiety associated with fragile, premium devices, offering a smartphone that is both beautiful to behold and tough enough for daily life.

 

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AI Pet Mochi defines the new paradigm of interaction

Leveraging the generational leap in AI, ZTE is deepening its user-centric AI implementation to deliver exceptional interactive experience. Built around its Full-Scenario AI Ecosystem, ZTE is expanding AI's reach across all devices, scenarios, and users while enhancing its intelligence to make it smarter, more proactive, and personalized.

 

A prime example of this ecosystem is the AI Pet Mochi, which is built to be a smarter, more proactive, and personalized emotional companion for everyone. Unlike task-oriented AI assistants, Mochi is engineered for the singular purpose of emotional connection. As a living example of how companionship was always meant to be simple, Mochi's fluffy, cloud-soft texture and soulful eyes bring its vibrant personality to life. It actively feels, listens, and responds to a user's emotional state through multi-modal interactions. Each member of the Mochi family, Hopami, Mimiu, Cynomi, and Mogogo, has a unique personality, offering a tailored companionship experience that addresses the universal need for connection in modern life.

 

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Mochi's true magic is revealed through its rich, multi-modal interactions, which are carefully designed to create a life-like experience. Mochi actively feels, listens, and responds to the user's emotional state through touch, voice cues, and gentle haptic feedback, creating a real, two-way bond with users. A physical sense of connection can be created by giving it gentle pats on the head or prolonged caressing, which will result in loving nuzzling, joyful coos, and delighted tail wags. Simply saying "mochi mochi" will cause Mochi to look up and listen, quickly replying with its distinctive "milky coo" to indicate that it is ready to interact.

 

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Pioneering the AI-powered connectivity era with 5G-A and Wi-Fi 7 solutions

With 19 years of expertise and over 300 million devices shipped globally, ZTE is a recognized leader in the FWA & MBB domain. For four consecutive years, ZTE has been ranked World No.1 in 5G FWA & MBB market share by TSR, and was named a global leader in 5G FWA innovation and implementation by ABI Research. At GITEX Global 2025, ZTE introduces its AI FWA Solution, the industry’s first full-stack AI-powered FWA solution built on the GIS (Green, Intelligence, Security) concept. This solution transforms home network efficiency through AI-powered energy savings, intelligent network optimization, and advanced security.

 

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The latest lineup of FWA & MBB solutions are exemplified by the following three products. ZTE G5 Ultra, the world's first AI-powered 5G-A flagship CPE, delivering peak speeds of up to 19Gbps. It supports tri-band Wi-Fi 7, dual 2.5G ultra-fast network ports, a 13dBi high-gain beam-switching antenna and integrates ZTE's latest AI antenna algorithm that intelligently tracks signal beams to ensure superior connectivity for gaming, 4K streaming, and remote work. ZTE G5 Max Wi-Fi, the world's first 30dBi Wi-Fi 7 mmWave CPE, offering peak speeds of up to 10Gbps. Its 30dBi ultra-high-gain antenna ensures stable signal reception up to 6kmcoverage in outdoor environments, realizing 200% downlink speed increasing and 500% uplink speed increasing and 70% power consumption decreasing. ZTE U60 Pro, the world's fastest Wi-Fi 7 5G Mobile WiFi, delivering peak speeds of 3.6Gbps with dual-band Wi-Fi. It features a 10,000mAh battery with fast charging and reverse charging capabilities, serving as both a connectivity hub and a power source for other devices. With a touchscreen interface and NFC-enabled quick Wi-Fi connection, the ZTE U60 Pro enhances user convenience with an intelligent and user-friendly design.

 

ZTE invites all attendees, partners, and media to visit its booth (H20-A15) at GITEX Global 2025 to experience firsthand how its AI-powered solutions are shaping the future of digital life.