移动通信转售批发价对转售产品的影响

[摘要] 分析了因中国的移动转售产品依赖于转售批发价的限制，在转售价格和开放的转售功能的影响下，各虚拟运营商推出的产品受到的影响以及各虚拟运营商产品受自身转售业务的目标定位、自有业务以及成本价格的影响；针对现阶段转售业务现状，提出了批零倒挂问题需要有标准、运营商不能按自身价格体系来制订转售结算价格、虚拟运营商在商业模式不清晰情况下可以和有通信提供能力企业先合作试点等建议，以避免高投入无回收情况。

[关键词] 移动转售业务；转售批发价；虚拟运营商；移动转售产品

[Abstract] The resale product of China relies on the limitation of resale wholesale price. Products launched on the market by virtual network operators have been affected by the resale price and open resale function since mobile resale business went live. At the same time, the products of each virtual network operator are affected by their own resale business positioning, existing business, and operating cost. Focusing on the status of resale business, this paper proposes that certain criteria should be established for zero upside down, mobile operators cannot set resale products’ selling rate according to their own pricing system, and virtual network operators are allowed to cooperate with companies which are capable of offering mobile service to launch pilot projects if the business pattern is not clear. In this way, high input and low return can be avoided.

[Keywords] mobile resale service; resale wholesale price; virtual network operator; mobile resale product