全球移动虚拟网络运营商发展经验对中国的启示

[摘要] 指出统计结果显示全球移动虚拟网络运营商（MVNO）用户数始终围绕在总移动用户数1.7%的比例左右，最成熟的市场可达到10%以上的占比，而且从国际虚拟运营商发展经验来看，在这个存活率仅为三成的市场中，与基础运营商良好合作、专注市场细分才是发展关键；认为虽然中国虚拟运营商放号一年多的时间已经发展780万用户，但对基础运营商的用户市场尚构不成威胁；建议中国虚拟运营利用4G移动宽带发展带来的新商机，避开以低价争夺低端市场的竞争手段，定位于智能终端和移动宽带市场，通过新的业务模式拓展市场空间。

[关键词] 移动虚拟网络运营商；移动基础网络运营商；市场细分

[Abstract] In terms of the global market, mobile virtual network operator (MVNO) has a roughly 1.7% market occupancy of total mobile subscribers. This could reach up to 10% in a mature market. Given the development of MVNO in the foreign market, a collaborative relationship with MNO and focus on market segmentation are the key factors to the development of MVNO in a “30% survival rate” market. Since MVNO launched the business in May 2014, its subscriber has reached more than 7.8 million, yet the existing MNO is still dominating the Chinese market. It is suggested that MVNO in China should seize the opportunities of 4G mobile broadband development, avoid low-prices competition, positioning in the smart terminal and mobile broadband market, and expand the market space of the new business model.

[Keywords] mobile virtual network operator; mobile network operator; market segmentation