社会网络中盈利机制和业务模型研究
发布时间：2014-02-20
作者：汤婧,蔡敏敏,王玉峰
阅读量：
[摘要] 基于社会网络的几种主要盈利机制（广告、增值服务、交易费），受双边市场理论的启发，提出了社会网络的业务模型；针对社交网络的特点，提出了基于双边市场的用户参与的激励模型，以期能更好地激励用户参与社交网络应用。
[关键词] 社会网络；双边市场；业务模型；盈利机制；激励机制
[Abstract] In this paper, we summarize the main profit generators of social networks: advertising, value-added services, and transaction fees. Inspired by the two-sided market theory, we propose a formal business model for social networking applications. Depending on the characteristic of the social network, we propose an incentive model to motivate users to use social network applications.
[Keywords] social networks; two-sided market; business model; profit mechanism; incentive mechanism
.png)
.png)
.png)
