移动互联网的发展趋势及电信运营商的发展策略

[摘要] 认为电信运营商需重点发展三类平台和开展三大经营。三类平台包括：电子渠道、应用商店等渠道平台，通信、位置、支付、认证等重点能力型平台，音乐、智慧城市等重点业务平台；三大经营包括：流量经营、帐号经营、能力经营。以用户帐号为基础，构建了云端结合的用户共享基础设施平台。该平台包括用户识别、黏住及引导3个环节，可以实现用户资源盘活和价值提升。

[关键词] 移动互联网；OTT业务；电信运营商；业务创新

[Abstract] Telecom operators should focus on three kinds of platforms and businesses. A channel platform includes APP store and electronic channel; a key capability platform includes an enabler of communication, location, payment and authentication services; and a key service platform includes music and smart city. The three businesses are traffic operation, account operation, and capability operation. We propose a user-sharing infrastructure platform based on user account. This platform activates user resources and promotes user value. The user-centered infrastructure platform includes user identification, attraction, and navigation.

[Keywords] mobile Internet; OTT service; telecom operator; service innovation