The marketing process is fronted with great challenges as services become affluent and diverse and the customers require faster response:
- The traditional way of marketing is resource-wasting and less efficient since services are trying to satisfy specific demand from each individual and the consumer segment becomes tiny and convergent.
- The competition for marketing resources has resulted from the outbreak of the number of products and services. Hence the capacity and time of the marketing people has become the deciding factor of marketing success.
- Implementing accurate promotion and personalized service instead of traditional expensive way is becoming a urgent requirement for operators.
ZSmart multi-channel campaign management (MCCM), which features data analysis tightly integrated with marketing process, includes intuitive marketing process design and online execution that provides operators with a set of out-of-the-box capabilities for defining and delivering a variety of multi-channel campaigns to their customers quickly and cost-effectively.
- Build unified customer view to describe comprehensive characteristics of each customer, including the information of customer's natural properties;
- Help to build accurate predictive models quickly and intuitively, and apply them in mission critical business processes;
- Support continuous monitoring process of past and current data of the streaming data from various channels/systems and detect an event during customer lifecycle with the objective of generating opportunities for a better dialogue that is high relevant to the moment;
- Plan, design, execute and measure personalized marketing campaign; manage all types of large-scale, multi-wave and cross-channel campaigns; create marketing record to customer for offer, segments and interaction history;
- Help CSPs to determine the optimal contact strategy for each customer over time by looking across the proposed offers and channels across multiple marketing campaigns in a centralize place;
- Provide a complete enterprise planning, collaboration and workflow solution developed just for the needs of operator marketers.
ZSmart MCCM can help operators to deliver the right product to the right customer via the right channel at the right moment and also save costs.ZSmart MCCM has been deployed successfully for telecom operators to prompt new services and products, push online advertising, improve customer loyalty and retain customers.